Déjà Moo

This project started with a prompt to design for a social venture. I chose to create packaging and branding for a new dairy company. I also explored how the system of distribution could be made more efficient. This is done by using refillable bottles that the consumer buys.

Paper and plastic goods account for 43% of landfills

700

0

the number of dairy farms has decreased by 88%

the size of dairy farms has increased by 500%

1970

2006

140

0

# OF FARMS

# OF COWS PER FARM

What if beautiful reusable containers could prevent packaging from reaching landfills?

Part of your daily ritual.

The triangular form locks the bottle into your palm.

The spout is naturally where it needs to be.

Deja Moo is honest, friendly and fresh.

A lifestyle.

With the Déjà Moo system milk is collected from many small, coopted dairy farms

and homogenized.

With the Déjà Moo system customers can reuse their bottles, never throwing them away.

Copyright © 2017    Austin Ledzian